The Editing of Advertising
- 1 July 1966
- journal article
- Published by American Academy of Pediatrics (AAP)
- Vol. 38 (1) , 146-147
- https://doi.org/10.1542/peds.38.1.146
Abstract
The very important and provocative letter by Dr. Eidelman in the January 1966 issue of Pediatrics prompts this further communication on the same subject. As I scan the advertisements, Warner-Chilcott's persistent omission of the ingredients in Tedral becomes disquieting. Admittedly to many of us Tedral has become a "household word," but surely this is no excuse for the absence of a notation concerning its makeup. One hopes that Warner-Chilcott is not establishing a trend in pharmaceutical advertising and attempting to lull the reader into regarding the drug purely by its commercial name rather than by its generic chemistry.Keywords
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