An Integrated Model of Buyer-Seller Relationships

• 1 September 1995
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 23  (4) , 335-345
• https://doi.org/10.1177/009207039502300414

Abstract

Keywords

• MODEL
• MARKETS
• MAINTENANCE
• LATENT
• DEFINING
• BUYER
• SELLER
• MANAGERIAL
• RECOGNIZED
• INCREASINGLY