Dimensions of Opinion Leadership
Open Access
- 1 February 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (1) , 41-46
- https://doi.org/10.1177/002224377200900109
Abstract
Opinion leadership has been studied intensively but rather narrowly in most studies to date. An attempt is made here to broaden the scope of coverage in order to learn about many dimensions or aspects of this phenomenon as it applies to a single population at a particular point in time.Keywords
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