A Regret Theory Approach to Assessing Consumer Satisfaction

• 1 January 1997
• journal article
• Published by Springer Nature in Marketing Letters
• Vol. 8  (2) , 229-238
• https://doi.org/10.1023/a:1007966621364

Abstract

Keywords

• BEHAVIORAL DECISION THEORY
• CONSIDERATION SETS
• REGRET
• CONSUMER SATISFACTION
• DECISION THEORY
• WORD OF MOUTH