How big blue IBM became black and blue
- 30 November 1993
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 22 (4) , 277-285
- https://doi.org/10.1016/0019-8501(93)90024-2
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Becoming market orientedJournal of Business Research, 1992
- Dialogues toward achieving the ultimate goalThe Teacher Educator, 1991
- Global computer marketing strategiesIndustrial Marketing Management, 1989
- Strategies for marketing computers and related productsIndustrial Marketing Management, 1986