Age‐Related Differences in Responses to Emotional Advertisements
- 1 December 2005
- journal article
- research article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 32 (3) , 343-354
- https://doi.org/10.1086/497545
Abstract
This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased likingThis publication has 8 references indexed in Scilit:
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