Integrating Product Innovation and Market Development to Strengthen Long‐Term Planning

• 17 September 1984
• journal article
• Published by Wiley in Journal of Product Innovation Management
• Vol. 1  (3) , 173-181
• https://doi.org/10.1111/1540-5885.130173

Abstract

Keywords

• EUROPE
• MARKET DEVELOPMENT
• STRUCTURE
• HEAVY
• INTEGRATING PRODUCT INNOVATION
• INNOVATION AND MARKET