Goal-Derived Categories and the Antecedents of Across-Category Consideration
- 1 December 1996
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 23 (3) , 240-250
- https://doi.org/10.1086/209480
Abstract
We employ the concept of goal-derived categories and examine when and why consideration sets might include alternatives from different nominal producKeywords
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