Effectiveness of sales forecasting methods
- 1 January 1978
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 7 (2) , 114-118
- https://doi.org/10.1016/0019-8501(78)90058-5
Abstract
No abstract availableKeywords
This publication has 2 references indexed in Scilit:
- Forecasting: Issues & Challenges for Marketing ManagementJournal of Marketing, 1977
- Sales forecasting methods and accuracyBusiness Horizons, 1975