New Approaches to Control of Interviewing Costs
Open Access
- 1 February 1966
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 3 (1) , 56-61
- https://doi.org/10.1177/002224376600300106
Abstract
The rise in interviewing costs has been a major concern to users of survey research. This article suggests methods for controlling field expenditures based on experiments at the National Opinion Research Center and the Census Bureau. In addition, a new method for paying interviewers is outlined, based on the controls which are developed.Keywords
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