The Use of Content Analysis for Explanatory Studies
- 1 January 1967
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 31 (2) , 230-241
- https://doi.org/10.1086/267515
Abstract
The focus of this paper is on possible ways of using content analysis of articles, newspapers, or other types of communication data for explanatory rather than merely descriptive purposes. Frequent comparisons are made with analyses of public opinion survey data to illustrate possibilities and methodological problems. This attention to higher-level uses of content analysis is timely and important because of recent linguistic and technological developments.Keywords
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