Interfaces of a Product Manager
Open Access
- 1 October 1969
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 33 (4) , 32-36
- https://doi.org/10.1177/002224296903300406
Abstract
The author provides an insightful discussion regarding the role of product managers and their importance to the organization. He indicates the many inter and intra company interfaces and problems associated with the product manager position. Recommendations are given for improving product management effectiveness.Keywords
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