Minimize the Impact of the Gray Market
- 1 June 1989
- journal article
- review article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 10 (6) , 47-50
- https://doi.org/10.1108/eb039336
Abstract
While a company cannot control every channel of the distribution chain, there are some methods that can be used to prevent products from being pulled into the gray market.Keywords
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