ISO9000: The new strategic consideration
- 30 June 1994
- journal article
- Published by Elsevier in Business Horizons
- Vol. 37 (3) , 52-60
- https://doi.org/10.1016/0007-6813(94)90006-x
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Marketing's lead role in total qualityIndustrial Marketing Management, 1992
- Marketing's role in product and service qualityIndustrial Marketing Management, 1988