It's time for a change: cigarette smokers deserve meaningful information about their cigarettes.

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Abstract
The study by Djordjevic et al. (1) in this issue of the Journal elegantly demonstrates that the Federal Trade Commission (FTC) method of testing cigarettes for tar and nicotine provides tobacco companies the opportunity to mislead their customers. The study provides fresh insights as to the means by which human biology and tobacco engineering interact to cause the problem. The article reveals that smokers adjust a variety of their smoking behaviors, such as puff frequency, depth of inhalation, and ventilation hole blocking, thereby ingesting high levels of nicotine and tar irrespective of the advertised yields of the cigarettes. Moreover, the results show that cigarettes branded as “lights” can provide deliveries of tar and nicotine that are similar to those of the regular versions. It is highly unlikely that the small differences in tar and nicotine deliveries found across brands have any toxicologic significance.