Logical Flow Models for Marketing Analysis

Open Access
Publisher Website
Google Scholar
Abstract
Can analytical models of marketing phenomena be constructed, tested, and understood by persons who are not sophisticated in mathematics? “Yes,” say the authors—LOGICAL FLOW MODELS meet the specifications. They are appropriate for the analysis of large classes of marketing behavior. They can yield specific predictions, or be made the basis for computer simulation and sensitivity analysis in much the same manner as their mathematical counterparts. They can be important aids to decision making.

This publication has 0 references indexed in Scilit: