Sticks and Stones: Environmental Narratives and Discursive Regulation in the Forestry and Mining Sectors

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Abstract
As visibly extractive industries reliant on the material and semiotic commodification of nature, forestry and mining have come to be popularly viewed as “environmental pariahs.” Yet forestry and mining continue to be successfully profitable enterprises despite a significant increase in environmental awareness and activism in the latter half of the twentieth century. To understand the relative stability and growth of these sectors in the face of overt contradictions arising from their use of the environment, this article revisits the work of regulation theorists who asked similar questions about the persistence and maintenance of capitalism in general.Two case studies are presented–forestry in British Columbia and gold mining in California and Nevada–which demonstrate how the political economy of forestry and mining is subject to contradictions arising out of the technological and organizational mechanisms through which nature is appropriated during production. Analysis of the case studies shows that the regulation of these contradictions is increasingly achieved through the deployment and cooptation of sustainability narratives. The case studies therefore juxtapose the recent proliferation of sustainability narratives within the forestry and mining sectors with the sectors’ persistent challenge to concepts of sustainable development.

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