Ethical and Legal Foundations of Relational Marketing Exchanges
- 1 October 1993
- journal article
- review article
- Published by SAGE Publications in Journal of Marketing
- Vol. 57 (4) , 35-46
- https://doi.org/10.2307/1252217
Abstract
Previous study of exchange by marketing scholars has emphasized events and conditions leading to and the outcomes of exchange interaction. However, limited attention has been directed toward the role of ethics and law in exchange. The emerging perspective of relational exchange suggests the importance of these foundations. The authors examine the interrelationship of contract law and ethics for building and sustaining marketing exchanges. They explore dimensions of ethical exchange and offer managerial and research implications.This publication has 6 references indexed in Scilit:
- Toward An Ethic of ExchangeBusiness Ethics Quarterly, 1992
- A Synthesis of Ethical Decision Models for MarketingJournal of Macromarketing, 1989
- Just-In-Time Exchange Relationships in Industrial MarketsJournal of Marketing, 1988
- A General Theory of Marketing EthicsJournal of Macromarketing, 1986
- A New Theory of Distributive JusticeAmerican Sociological Review, 1980
- Contracts between Businessmen: Planning and the Use of Contractual RemediesJournal of Law and Society, 1975