Sensationalism: The Concept and its Measurement
- 1 September 1960
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 37 (3) , 381-392
- https://doi.org/10.1177/107769906003700305
Abstract
Definitions and analyses of what is sensational have varied markedly. Using an empirical approach, the authors (1) identified dimensions of the judgment of “sensationalism” and (2) developed a semantic differential index of the sensationalism of messages. They describe their “Sendex” technique and its use.Keywords
This publication has 0 references indexed in Scilit: