Internationalisation by Business Services: A Methodological Critique of Foreign-Market Entry-Mode Choice
- 1 May 1995
- journal article
- Published by SAGE Publications in Environment and Planning A: Economy and Space
- Vol. 27 (5) , 683-697
- https://doi.org/10.1068/a270683
Abstract
In this paper the work of geographers, economists, and management scientists in studying interregional and international expansion by service companies is reviewed. A critique is presented of some of the fundamental methodological problems inherent in analysing foreign-market entry-mode choice. These are particularly apparent when studying the process of business service-sector internationalisation. Issues discussed include inconsistencies in the definition of which entry decision to analyse; the level of aggregation to adopt when modelling mode choice; mode choice and cooperative organisational networks; different approaches to measuring cultural distance and country risk; and the methodologies used to develop scales to represent the constructs relevant to internationalisation.Keywords
This publication has 22 references indexed in Scilit:
- Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis ApproachJournal of Marketing, 1993
- The Globalization of Service Multinationals in the “Triad” Regions: Japan, Western Europe and North AmericaJournal of International Business Studies, 1992
- Global Strategy and Multinationals' Entry Mode ChoiceJournal of International Business Studies, 1992
- Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization FactorsJournal of International Business Studies, 1992
- An eclectic theory of the choice of international entry modeStrategic Management Journal, 1990
- Services in the Global MarketPublished by Springer Nature ,1987
- Service‐led growthThe International Executive, 1986
- A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research, 1979
- Bank Selection Decisions and Market SegmentationJournal of Marketing, 1976
- Determinant Buying Attitudes: Meaning and MeasurementJournal of Marketing, 1968