Is There a Generalized Price-Quality Relationship?
Open Access
- 1 May 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 8 (2) , 241-243
- https://doi.org/10.1177/002224377100800216
Abstract
No abstract availableThis publication has 7 references indexed in Scilit:
- The Price-Quality Relationship: An ExtensionJournal of Marketing Research, 1969
- The Price-Quality Relationship in an Experimental SettingJournal of Marketing Research, 1968
- Price as an Indicator of Quality: Report on an EnquiryEconomica, 1966
- A Note on the Relationship of Price and Imputed QualityThe Journal of Business, 1964
- On the Price Consciousness of ConsumersJournal of the Royal Statistical Society Series C: Applied Statistics, 1961
- A Note on Some Experimental Findings About the Meanings of PriceThe Journal of Business, 1954
- Some Consequences of the Habit of Judging Quality by PriceThe Review of Economic Studies, 1944