Customer service as a marketing strategy
- 28 February 1981
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 10 (1) , 31-41
- https://doi.org/10.1016/0019-8501(81)90025-0
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- The Background: Role and Relevance in Distribution ServiceInternational Journal of Physical Distribution & Materials Management, 1978
- Transactional marketing: An understanding of the industrial marketing processIndustrial Marketing Management, 1978
- Extending the product life cycleBusiness Horizons, 1977
- Managing customer complaints in distributionInternational Journal of Physical Distribution, 1972
- Selling with physical distribution service: How logistics services affect product demandBusiness Horizons, 1968
- The total cost approach to distributionBusiness Horizons, 1966