A Brand Loyalty Concept—A Comment
Open Access
- 1 May 1974
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 11 (2) , 214-217
- https://doi.org/10.1177/002224377401100215
Abstract
No abstract availableThis publication has 1 reference indexed in Scilit:
- Brand Loyalty Vs. Repeat Purchasing BehaviorJournal of Marketing Research, 1973