Drug Promotion and Scientific Exchange

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Abstract
Conventional methods of drug promotion — such as print advertising, direct marketing by salespeople, and the distribution of written materials at meetings — have increasingly been supplemented by nontraditional approaches that rely heavily on the involvement of researchers and other medical experts. To the extent that these activities are represented as independent educational efforts when they are in fact promotional, they can undermine the unbiased exchange of scientific information, raise questions of professional ethics, and violate the standards set by the Food and Drug Administration.Physicians who have been conducting studies in a particular field or of a certain drug . . .

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