Would you Want your Daughter to Marry a Marketing Man?
Open Access
- 1 January 1967
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 31 (1) , 1-3
- https://doi.org/10.1177/002224296703100101
Abstract
The author of this article is not angry. But he is deadly serious in questioning the significance of much of modern marketing. He believes that many aspects of the field of marketing are both irrelevant and unethical. Is he right or wrong?Keywords
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