Apples, oranges, and the kitchen sink: An analysis and guide to the comparison of “violence ratings”

Abstract
The “opposition” position in the dialogue begun on page three of this issue, is represented by Dr. George Gerbner, dean of the Annenberg School of Communications at the University of Pennsylvania, and Mr. Eleey and Ms. Tedesco, two research associates at the school. Readers are reminded that all four parts of this extended discussion are best read together, as constant reference is made to remarks in previous articles in the series.

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