Abstract
Previous research on the communication failures contributing to the Challenger's explosion tends to ask why it happened that various people in the organizations involved knew about the faulty O-rings but failed to pass on the information to decision makers. This is a faulty question, revealing assump tions many of us unconsciously share even when we consciously reject these as sumptions. This question implies a simplistic notion of knowledge and a conduit model of communication. Insights from the sociology of technology and the new rhetoricians can help us to form better questions about rhetoric in organizations.

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