“Who Am I?” The Cultural Psychology of the Conceptual Self

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Abstract
This study investigated whether self-concepts that arise from participation in interdependent cultural contexts, in this case the self-concepts of Japanese students, will be relatively more sensitive to situational variation than will self-concepts that arise in independent cultural contexts, in this case the self-concepts of U.S. college students. The self-concepts of 128 Japanese and 133 U.S. women were assessed in one of four distinct social situations: in a group, with a faculty member, with a peer, and alone in a research booth. Furthermore, the authors examined the hypothesis that Japanese self-concepts would differ from American self-concepts in valence, reflecting normative and desirable tendencies toward self-criticism. American and Japanese participants differed in the content, number, and range of self-descriptions. As predicted, the situation had a greater influence on the self-descriptions of the Japanese participants than on the Americans’ self-descriptions, and the self-descriptions of the Japanese were more negative.