Causes of Irritation in Advertising
- 1 January 1985
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 49 (2) , 47
- https://doi.org/10.2307/1251564
Abstract
Sixteen copy characteristics or advertising approaches that appear to either increase or decrease irritation emerge from a study of 524 television commercials. ...This publication has 0 references indexed in Scilit: