Game and Simulation Effectiveness in Marketing Education: An Experimental Investigation
- 1 December 1993
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 15 (3) , 39-46
- https://doi.org/10.1177/027347539301500306
Abstract
An experiment was conducted to investigate the effectiveness of a noncomputerized marketing channels game. The results showed affective learning in the form of changes in student responses to interpersonal interaction ability scales.Keywords
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