Predicting market segments in the cable industry: The basic and pay subscribers
- 1 March 1983
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting
- Vol. 27 (2) , 155-161
- https://doi.org/10.1080/08838158309386481
Abstract
Individuals who subscribe to a basic cable television service are different from subscribers who also purchase a pay‐cable service. This study assesses these two distinct segments and their impact on the broadcast industry.Keywords
This publication has 3 references indexed in Scilit:
- Cable television's impact on the audience of public televisionJournal of Broadcasting, 1980
- Aging and preferences for interactive cable servicesJournal of Broadcasting, 1980
- The impact of cable television services on the use of competing mediaJournal of Broadcasting, 1978