MARKETING A POLITICAL CANDIDATE

1 February 1987

journal article
Published by Emerald Publishing in Journal of Consumer Marketing

Vol. 4 (2) , 57-63
https://doi.org/10.1108/eb008197

Abstract

Integrating Marketing and R&D In today's marketing‐oriented world, there are many products that in reality are pretty much the same. What distinguishes them is appearance and, even more important, image and positioning.

Keywords

POLITICAL CANDIDATE
DISTINGUISHES
R&D
PRETTY
INTEGRATING MARKETING
ORIENTED WORLD
TODAY'S MARKETING

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