Possible Biases in Parameter Estimation with Store Audit Data

• 1 February 1980
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 17  (1) , 91
• https://doi.org/10.2307/3151122

Abstract

Keywords

• PARAMETER ESTIMATION
• STORE AUDIT
• AUDIT DATA
• BIASES
• ESTIMATION WITH STORE