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Consumer Use and Comprehension of Nutrition Information
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Consumer Use and Comprehension of Nutrition Information
Consumer Use and Comprehension of Nutrition Information
JJ
Jacob Jacoby
Jacob Jacoby
RC
Robert W. Chestnut
Robert W. Chestnut
WS
William Silberman
William Silberman
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1 September 1977
journal article
Published by
Oxford University Press (OUP)
in
Journal of Consumer Research
Vol. 4
(2)
,
119-128
https://doi.org/10.1086/208687
Abstract
Survey data consistently find that the majority of consumers say they want and are willing to pay for nutrition information. The six studies describe
Keywords
NUTRITION INFORMATION
CONSUMER USE
CONSISTENTLY FIND
INFORMATION SURVEY
RECEIVE
DATA CONSISTENTLY
CONSUMERS SAY
PURCHASE DECISION
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