Abstract
In this paper the authors introduce a method of approximating the parameter values of gravity models from measures of information or entropy associated with the observed pattern of spatial interaction. The method builds on the previous work of the authors in which parameter values were estimated in a two-stage process which involved utilising the log-linear properties of entropy models through the canonical form of entropy, together with other approximations based on Kirby's method. Here the method is elaborated by adopting a consistent set of information measures to which the parameters of the model are related and this negates the need for other approximations. The original framework is first reviewed and then elaborated through the introduction of a weighted entropy measure. The traditional family of spatial interaction models is sketched and the new method developed for each of these models. The models are then applied to various aggregations of trip data in the Reading (United Kingdom) subregion, and estimates of parameter values based on the old, new, and conventional methods are compared. The new method is demonstrably superior to the old method and various extensions through the spatial disaggregation of entropy measures are noted in conclusion.

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