Now Service Businesses Must Manage Quality
- 1 March 1989
- journal article
- review article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 10 (3) , 21-25
- https://doi.org/10.1108/eb039305
Abstract
Most service companies do not measure or monitor quality on a regular basis. Like manufacturers, they should standardize their product—service quality—to attain a competitive advantage.Keywords
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