Variations in Retail Sales between Cities
Open Access
- 1 January 1958
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 22 (3) , 295-303
- https://doi.org/10.1177/002224295802200307
Abstract
Variations in the level of retail sales between cities are governed by a different set of forces than are variations in sales to individual consumers. This study seeks to determine the factors influencing city variations in retail sales in Illinois. Influencing factors are found to vary markedly with the category of sales studied. Also, contrary to preliminary indications, income turns out to be an important variable.Keywords
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