Reference Surveys and Policy Decision

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Abstract
Past efforts to use preference surveys to affect policy decisions have more often been based on ideological hope than a realistic assessment of how well surveys usually measure such preferences. Methodological constraints and costs forced researchers to use an inherrently inadequate approach to such surveys, which I call the “independent survey.” Recently developed survey technologies, notably reliable mail and telephone data collection methods make it possible to overcome these problems through the use of a far more appropriate “synchronized survey.”

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