Influence of Preliminary Contact on Mail Returns
Open Access
- 1 November 1966
- journal article
- other
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 3 (4) , 410-411
- https://doi.org/10.1177/002224376600300412
Abstract
Attempts to improve mail returns usually take place either at the time the respondent receives the questionnaire, or at the time when he is considered a nonrespondent. In this study, the author evaluates the effects of two types of preliminary contacts—advance letters and phone calls—on questionnaire returns.Keywords
This publication has 4 references indexed in Scilit:
- An Investigation of the Effects of Three Factors on Response to Mail QuestionnairesPublic Opinion Quarterly, 1963
- Maximizing Returns on Mail QuestionnairesPublic Opinion Quarterly, 1958
- Increasing the Responses to Mail Questionnaires: A Research StudyPublic Opinion Quarterly, 1958
- Economical Incentive Used for Mail QuestionnairePublic Opinion Quarterly, 1948