Consumer informedness and diverse consumer purchasing behaviors: Traditional mass-market, trading down, and trading out into the long tail
- 1 March 2008
- journal article
- Published by Elsevier in Electronic Commerce Research and Applications
- Vol. 7 (1) , 3-17
- https://doi.org/10.1016/j.elerap.2007.10.001
Abstract
No abstract availableThis publication has 25 references indexed in Scilit:
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