Cross-category variation in customer satisfaction and retention
- 1 January 1994
- journal article
- research article
- Published by Springer Nature in Marketing Letters
- Vol. 5 (1) , 19-30
- https://doi.org/10.1007/bf00993955
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- The Antecedents and Consequences of Customer Satisfaction for FirmsMarketing Science, 1993
- A framework for comparing customer satisfaction across individuals and product categoriesJournal of Economic Psychology, 1991
- Response Determinants in Satisfaction JudgmentsJournal of Consumer Research, 1988
- Industrial Organization and Consumer Satisfaction/DissatisfactionJournal of Consumer Research, 1983
- An Investigation into the Determinants of Customer SatisfactionJournal of Marketing Research, 1982
- A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of Marketing Research, 1980