Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective
- 1 February 1985
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 22 (1)
- https://doi.org/10.2307/3151546
Abstract
The author reviews how methods developed within the information integration paradigm can be used to study consumers' overall evaluations of choice alternati...Keywords
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