Commercial Use of Conjoint Analysis: An Update
- 1 July 1989
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 53 (3) , 91
- https://doi.org/10.2307/1251345
Abstract
The authors report results of a survey conducted to update a previous one on the commercial use of conjoint analysis. They document an extensive number of appli...This publication has 0 references indexed in Scilit: