Segmenting the Market for Winter Vacations

• 20 May 1996
• journal article
• Published by Taylor & Francis in Journal of Travel & Tourism Marketing
• Vol. 4  (4) , 85-95
• https://doi.org/10.1300/j073v04n04_07

Abstract

Keywords

• LIFE CYCLE
• MARKET SEGMENTATION
• ANALYSIS OF VARIANCE
• SERVICE DESIGN
• MARKETING