JAPANESE CONSUMERS: WHAT FOREIGN MARKETERS SHOULD KNOW

1 February 1986

journal article
review article
Published by Emerald Publishing in International Marketing Review

Vol. 3 (2) , 37-43
https://doi.org/10.1108/eb008304

Abstract

Through a synthesis of research results on Japanese consumer behaviour, this paper offers conclusions about the Japanese marketplace. Insights provided on Japanese consumers may prove useful to marketers contemplating entry into Japan.

Keywords

JAPANESE CONSUMER
CONTEMPLATING
MARKETPLACE
FOREIGN MARKETERS
MARKETERS SHOULD KNOW
PROVE USEFUL

This publication has 4 references indexed in Scilit:

PRICE‐QUALITY RELATIONSHIP AND TRADE BARRIERS
International Marketing Review, 1985
Japanese Marketing: Towards a Better Understanding
Journal of Marketing, 1985
JAPANESE EXPORT MARKETING: STRUCTURES, STRATEGIES, COUNTERSTRATEGIES
International Marketing Review, 1983
The japanese marketing system
The International Executive, 1971