Comparison of a Self-Enumerative Procedure and a Personal Interview: A Validity Study

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Abstract
An important mark of professional competence is a sophisticated and critical attitude toward the procedures that are used in the performance of professional functions. The best examples of social research have increasingly exhibited this attitude both in the reports of particular projects and in special research inquiries aimed primarily at testing and improving the research procedures that are in common use. It would seem that the greatest progress has been made in the development of scales of measurement and sampling procedures, but important progress has also been made in testa of the validity of the data produced by surveys and other research inquiries. Here is a unique study of the validity of two procedures for obtaining data in surveys. Charles F. Cannell is Program Director and Director of the Field Staff at the Survey Research Center of the University of Michigan and co-author with Robert L. Kahn of a book, The Dynamics of Interviewing. Floyd J . Fowler is an Assistant Study Director at the Survey Research Center and is enrolled in the Doctoral Program in Social Psychology at the University of Michigan.

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