Changing Brand Attitudes Through Modification of Cognitive Structure
- 1 March 1975
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (4) , 49-59
- https://doi.org/10.1086/208607
Abstract
Experimental tests of two strategies for attitude change suggested by multiple attribute attitude models indicate that the strategy of changing consuKeywords
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