An analysis of psychophysiological research in communication
- 1 March 1971
- journal article
- research article
- Published by Taylor & Francis in Central States Speech Journal
- Vol. 22 (1) , 16-20
- https://doi.org/10.1080/10510977109363039
Abstract
This article examines the instrumentation and methodology available for the measurement of physiological reactions to communication stimuli. The directions and implications for future research are identified and discussed.Keywords
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