Time-to-market: Put speed in product development

• 1 May 1992
• journal article
• Published by Elsevier in Industrial Marketing Management
• Vol. 21  (2) , 151-158
• https://doi.org/10.1016/0019-8501(92)90010-q

Abstract

Keywords

• TIME TO MARKET
• PUT SPEED
• PRODUCT DEVELOPMENT
• SPEED IN PRODUCT