The competitive environment of pay per view
- 1 June 1987
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 31 (3) , 335-342
- https://doi.org/10.1080/08838158709386668
Abstract
A field test was used to assess the efficacy of pay per view (PPV) and how PPV compared to pay cable programming and vidéocassette recorder (VCR) rentals. Owners of VCRs perceived PPV differently than did nonowners of VCRs. Differences were observed along the dimensions of convenience, ease of operation, control, and perceived value. PPV perceptions did not vary by those currently subscribing to pay cable.Keywords
This publication has 3 references indexed in Scilit:
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